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 Philip Kotler

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Bài gửiTiêu đề: Philip Kotler   Tue Aug 18, 2009 10:07 am

Philip Kotler
Philip Kotler (born 27 May 1931 in Chicago) is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University.
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Early life
Philip Kotler was born in Chicago, Illinois. He received his master's degree at the University of Chicago and his PhD at Massachusetts Institute of Technology, both in economics. He did post doctoral work in mathematics at Harvard University and in behavioral science at the University of Chicago.
Career
Philip Kotler was selected in 2001 as the #4 major management guru by the Financial Times (behind Jack Welch, Bill Gates, and Peter Drucker,) and has been hailed by the Management Centre Europe as "the world's foremost expert on the strategic practice of marketing." In 2008, the Wall Street Journal listed him as the 6th most influential person on business thinking.
Kotler has consulted many major U.S. and foreign companies, including IBM, Michelin, Bank of America, Merck, General Electric, Honeywell, and Motorola—in the areas of marketing strategy, planning and organization, and international marketing.
He presents seminars in major international cities around the world on the latest marketing developments to companies and other organizations.

One of his famous book: mediafire.com ?zynwqwnydwm (Marketing insight from A to Z)
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Philip Kotler
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